Before and After
Redesigns need not be massive undertakings. Just look at this recent project to understand the motivations for what we’re calling site refreshes.
DaVita Clinical Research
Web platform technologies have remained fairly stable over the last few years; if we built your site within that timeframe, it should be holding up just fine across devices and browsers. This period of stability, however, introduces another problem – a stale look and feel.
To refresh DCR’s website, we made a handful of changes: new homepage banners, new internal page headers, new content layouts within the pages. We did this all with minimal attention to the technology and for about 25% the cost of a new website. While the difference may not be dramatic, it is noticeable – especially to clients who (you hope) visit your site regularly!