Redesigns need not be massive undertakings. Just look at this recent project to understand the motivations for what we’re calling site refreshes.
DaVita Clinical Research
Web platform technologies have remained fairly stable over the last few years; if we built your site within that timeframe, it should be holding up just fine across devices and browsers. This period of stability, however, introduces another problem – a stale look and feel.
To refresh DCR’s website, we made a handful of changes: new homepage banners, new internal page headers, new content layouts within the pages. We did this all with minimal attention to the technology and for about 25% the cost of a new website. While the difference may not be dramatic, it is noticeable – especially to clients who (you hope) visit your site regularly!
As part of our partner group at www.getgood.info, David was involved in user testing on the adorne website. Within two days of studying consumers using the adorne site, David and Scott were able to identify a series of quick hits to make the website more consumer friendly.
Like the DCR refresh, this was all design and interface improvements with minimal technological intervention. We renamed the confusing navigation titles, created educational banners and section headers, and moved content around the sitemap to places that matched user expectations uncovered through user feedback.
Feel free to Contact Us if you’re interested in exploring if a quick refresh might be right for your website!
Late to Mobile?
2017 marks the 10th anniversary of the iPhone. In 10 short years, this device and the others that followed it changed the way we live…and the way we work in marketing. With mobile phones being a primary device through which people access your website, being mobile friendly, or “responsive” is vital to your success.
How do you know if your website is responsive? If you’re reading this on a desktop, go to your browser, open your site, and change the width of your browser window. Does the content reorganize itself so you can see it all as you reduce the width? If so, your site is responsive. If it truncates content as you reduce the width, it is not. If you’re reading this on a mobile device, open your website in a browser. If you need a magnifying glass to read it, your site is not responsive to a variety of devices.
(And if that’s too much effort, just take the Google mobile-friendly test.)
Why is having a responsive site important? Here are just a few reasons:
- If your site is not responsive, you’re losing young visitors! Millennials access web content on their phones more than through desktop computers. If they’re part of your key audience, you need a site that is usable to them, on the device of their choice.
- If your site is not responsive, you’re not showing up in Google searches on people’s phones! That’s right, you can be first page on a google search from your desktop, but if your website is not responsive, you will not show up in organic search results on phones, iPads and other devices. Put simply, your non-responsive site undermines all the money you’ve spent on SEO services and keyword-loaded professional content.
- If your site is not responsive, you’re losing tablet visitors too! Remember the iPad you bought mom so she could FaceTime with the grandbaby? Well she’s surfing the web on it too. And she doesn’t have the patience (or maybe even the eyesight) to navigate your non-responsive site. Beyond mom, think of all your clients using tablets in the field while doing their work.
Sometimes, depending upon the platform on which your site is built, making it responsive can be a relatively inexpensive investment. Even if your site is a behemoth in terms of scale and platform, we can create mobile-specific versions of your site to get key info to your audiences when a browser detects they’re using a mobile device or tablet.
It’s quite simple to figure a simple solution for most any site – just ask us!READ MORE